Are you excited for a booming holiday season? Well, you should be! With these tips, you’ll be on your way to a successful winter for your Maupin small business.
Set Goals to Boost the Bottom Line
One of the most important things to do when you’re preparing for success during the holidays is to set a goal. For example, do you want to see a 10 percent increase over your typical sales numbers? Or a 15 percent increase year over year? Getting a goal down will dictate what you have to do to make the most of the season.
Take Control With Promotions and Marketing
Once you know what you’re shooting for, it’s time to take some steps. As Maupin isn’t a very large town, you won’t be resorting to massive ad campaigns, but consider creating some promotions in-store. That means putting up seasonal decorations and signage. It means creating lists for your customers in categories, such as, “Gifts for Mom, $10 to $50.” By organizing your store, you make it easier for customers to find what they’re looking for.
Dabble in Gift Certificates
No matter the size of your business, you can offer Christmas gift cards and coupons. This is especially good for restaurants or mom and pop shops that may represent an experience more than a source of physical gifts to give. You should also consider making the receipts you give out coupons too. For people who do purchase a gift certificate to give to a friend, consider giving them a little bonus gift or coupon as a thank-you.
Offer Great Customer Service
There’s nothing more important for your Maupin business than great customer service. In a small town environment, word inevitably gets around, and you definitely want that word to be positive. So when people come into the store, greet them warmly, smile, and offer them help. While you’re doing so, there’s no harm in pointing out the highest-margin products you have for sale, but remember to be kind and helpful, not pushy.
These are just a few Christmas tips to make your small town business boom during the holidays. Now that you’ve read them though, it’s time to pick an idea and put it into practice. Set a goal and get started today! Good luck with business in Maupin this holiday season.